Case Study 1
ClimateSmart Home Service ProgrammeQueensland Government, Australia
The internationally award-winning ClimateSmart Home Service program was designed in 2008 for the Queensland Government to help households save money, energy and the environment. Over 344,000 Queensland households received the service which equates to 1 in 5 Queensland households, contributing to 3,173GWh in energy savings. On average each household saved AUS400$.
Climatesmart ran a series of commercials that proved popular with viewers.
The ClimateSmart Home Service was an in-home service that provided homes with both technological and behavioural support, including an Elite In-Home Display, to ensure that they received the very best opportunity to make essential energy savings in their home, subsequently saving money and reducing carbon emissions.
The efergy materials empowered customers to feel that they could always do more and make a real difference. In post service communications, households were reminded of their personal targets and encouraged to use the monitors to see how they were tracking against these targets.
Jane Bullock, LGIS Project Delivery Manager
It was the first large-scale energy efficiency service in Australia, and one of the first of its kind – an integrated, fee for service, technological and behavioural change service – in the world. The service was subsidised by the Queensland Government, funding a majority of the base service, project management and marketing costs for over 344,000 of the State's households.
Extremely successful, with customer satisfaction rating of higher than 95%, the project was marketed with a series of TV ads that engaged the public with their off the wall humour.